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Krossfire? Who makes up these names?

A meditation prompted by a non-violent drive-by: I understand that some people make big bucks for coming up with catchy product names. A friend of mine does some of this. He once got DKNY's new push-up bra dubbed "Uptown" and the matching panties, "Downtown". But I have to wonder, who came up with "Chrysler Crossfire" and why? What are the positive implications of a crossfire? I mean, I guess the alliteration sounded clever in the boardroom, but I'm surprised Jay Leno hasn't sent it up as something specially designed for the LA's highly-leaded freeways. Or maybe he has. In any case, it's an interesting design, but I can't help but think of it as the Official Kar of the KKK.

posted by Kalkaino @ 4:29 PM